/* ============================================================
   Monique Lam — Channel GTM
   "In-between" system: bold + charismatic + classy
   Two-tone (dramatic warm-ink ⇆ classy warm-bone),
   deepened crimson accent, Bodoni serif display +
   Archivo body + IBM Plex Mono labels.
   ============================================================ */

:root{
  /* clean, neutral charcoal dark zone (no brown) */
  --ink-900:#141519;
  --ink-850:#191b21;
  --ink-800:#1e2028;
  --ink-700:#2a2d37;
  --cream:#f4f4f3;          /* bright neutral near-white = clear headings */
  --cream-dim:#c5c6cb;
  --cream-mute:#878993;

  /* light zone — default: "Cool Paper" (overridable via body[data-light]) */
  --bone:#eceef1;
  --bone-2:#e2e5ea;
  --bone-3:#d7dbe2;
  --card:#fbfcfd;
  --ink:#15171e;            /* cool near-black, high-contrast headings */
  --ink-soft:#454a55;
  --ink-mute:#7b818d;

  /* deepened crimson / oxblood accent */
  --red:#b3122b;          /* primary, confident not siren */
  --red-deep:#7a1322;     /* oxblood */
  --red-bright:#cf2238;   /* sparing hover */
  --red-on-dark:#ef6e78;  /* legible red on ink */
  --red-soft:#e8a9ad;

  --maxw:1240px;
  --gut:clamp(20px,5vw,72px);
  --ease:cubic-bezier(.2,.7,.2,1);
  --ease-out:cubic-bezier(.16,1,.3,1);   /* expo-out, premium settle */
}

/* ---- selectable LIGHT tones (palette switcher) ---- */
body[data-light="porcelain"]{ --bone:#f5f5f2; --bone-2:#ededea; --bone-3:#e4e4e0; --card:#ffffff; --ink:#1a1b20; --ink-soft:#494d57; --ink-mute:#83868f; }
body[data-light="mist"]{ --bone:#e7ecf2; --bone-2:#dde3ec; --bone-3:#d0d8e4; --card:#fafcff; --ink:#141923; --ink-soft:#414957; --ink-mute:#79808d; }
body[data-light="sand"]{ --bone:#f1ece2; --bone-2:#e8e1d3; --bone-3:#ded5c4; --card:#fffdf9; --ink:#1c1812; --ink-soft:#534a3d; --ink-mute:#897f6e; }
body[data-light="ivory"]{ --bone:#f6f3ec; --bone-2:#ece8de; --bone-3:#e1dccf; --card:#fffefb; --ink:#1b1813; --ink-soft:#52493d; --ink-mute:#8a8070; }

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  background:var(--bone);
  color:var(--ink);
  font-family:'Archivo',system-ui,sans-serif;
  font-size:18px;
  line-height:1.62;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
::selection{background:var(--red);color:#fff}

/* ---------------- zones ---------------- */
.zone-dark{
  --bg:var(--ink-900); --panel:var(--ink-800); --panel-2:var(--ink-850);
  --fg:var(--cream); --fg-dim:var(--cream-dim); --fg-mute:var(--cream-mute);
  --line:rgba(244,244,246,.12); --line-2:rgba(244,244,246,.22);
  --accent:var(--red); --accent-text:var(--red-on-dark);
  background:var(--bg); color:var(--fg);
}
.zone-light{
  --bg:var(--bone); --panel:var(--card); --panel-2:var(--bone-2);
  --fg:var(--ink); --fg-dim:var(--ink-soft); --fg-mute:var(--ink-mute);
  --line:rgba(21,23,30,.13); --line-2:rgba(21,23,30,.24);
  --accent:var(--red); --accent-text:var(--red);
  background:var(--bg); color:var(--fg);
}

/* ---------------- type ---------------- */
.display{
  font-family:'Archivo',system-ui,sans-serif;
  font-weight:800;
  line-height:1.0;
  letter-spacing:-.022em;
}
.display em{ font-style:italic; font-weight:700; color:var(--accent); }
.display .red{ color:var(--accent); }

.kicker{
  font-family:'IBM Plex Mono',monospace;
  font-size:12px; font-weight:500; letter-spacing:.24em; text-transform:uppercase;
  color:var(--accent-text);
  display:inline-flex; align-items:center; gap:.85em;
}
.kicker::before{ content:""; width:26px; height:1px; background:var(--accent); display:inline-block; }
.kicker.no-rule::before{ display:none; }
.mono{ font-family:'IBM Plex Mono',monospace; }

/* ---------------- layout ---------------- */
.wrap{ max-width:var(--maxw); margin:0 auto; padding-inline:var(--gut); }
section{ position:relative; }
.section-pad{ padding-block:clamp(72px,10vw,140px); }
.hairline{ height:1px; background:var(--line); border:0; }

/* ---------------- buttons ---------------- */
.btn{
  display:inline-flex; align-items:center; gap:10px;
  font-family:'IBM Plex Mono',monospace;
  font-size:12.5px; font-weight:600; letter-spacing:.08em; text-transform:uppercase;
  padding:15px 24px; border-radius:2px; cursor:pointer; border:1px solid transparent;
  transition:transform .22s var(--ease), background .22s, color .22s, border-color .22s;
  white-space:nowrap;
}
.btn .arr{ transition:transform .25s var(--ease); }
.btn:hover .arr{ transform:translateX(4px); }
.btn-solid{ background:var(--accent); color:#fff; }
.btn-solid:hover{ background:var(--red-bright); transform:translateY(-2px); box-shadow:0 16px 30px -16px rgba(168,18,42,.55); }
.btn-line{ background:transparent; color:var(--fg); border-color:var(--line-2); }
.btn-line:hover{ border-color:var(--accent); color:var(--accent-text); transform:translateY(-2px); }
.btn-lg{ padding:18px 30px; font-size:13px; }

/* ============================================================
   NAV
   ============================================================ */
.nav{
  position:fixed; top:0; left:0; right:0; z-index:100;
  display:flex; align-items:center; justify-content:space-between;
  padding:20px var(--gut);
  color:var(--cream);
  transition:background .3s, color .3s, border-color .3s, padding .3s;
  border-bottom:1px solid transparent;
}
.nav.scrolled{
  background:rgba(244,238,227,.86);
  backdrop-filter:blur(16px) saturate(1.1);
  border-bottom:1px solid rgba(28,22,17,.12);
  color:var(--ink);
  padding-block:13px;
}
.brand{
  font-family:'Archivo',system-ui,sans-serif; font-weight:600;
  font-size:23px; letter-spacing:.01em;
  display:flex; align-items:center; gap:11px;
}
.brand .mk{ width:10px; height:10px; background:var(--red); transform:rotate(45deg); }
.nav.scrolled .brand .mk{ background:var(--red); }
.nav-links{ display:flex; align-items:center; gap:30px; list-style:none; }
.nav-links a{
  font-family:'IBM Plex Mono',monospace; font-size:12.5px; letter-spacing:.04em;
  text-transform:uppercase; color:inherit; opacity:.72;
  position:relative; padding:4px 0; transition:opacity .2s; white-space:nowrap;
}
.nav-links a:hover{ opacity:1; }
.nav-links a::after{ content:""; position:absolute; left:0; bottom:-2px; height:1px; width:0; background:var(--red); transition:width .25s var(--ease); }
.nav-links a:hover::after{ width:100%; }
.nav-cta{ display:flex; align-items:center; gap:16px; }
.nav .btn-line{ color:inherit; border-color:currentColor; opacity:.9; }
.nav .btn-line:hover{ opacity:1; border-color:var(--red); color:inherit; }
.nav .btn-solid{ color:#fff; }
.burger{ display:none; flex-direction:column; gap:5px; background:none; border:0; cursor:pointer; padding:8px; }
.burger span{ width:26px; height:2px; background:currentColor; transition:.25s; }

/* ============================================================
   HERO (dark, dramatic)
   ============================================================ */
.hero{ padding-top:152px; padding-bottom:clamp(48px,7vw,96px); overflow:hidden; }
.hero::before{
  content:""; position:absolute; inset:0; pointer-events:none;
  background:
    radial-gradient(120% 80% at 78% 8%, rgba(168,18,42,.20), transparent 55%),
    radial-gradient(90% 60% at 12% 100%, rgba(168,18,42,.10), transparent 60%);
}
.hero-grid{ display:grid; grid-template-columns:1.18fr .82fr; gap:clamp(34px,5vw,72px); align-items:end; position:relative; }
.hero-eyebrow{ margin-bottom:28px; }
.hero h1{ font-size:clamp(48px,8.4vw,128px); margin-bottom:30px; }
.hero-sub{ font-size:clamp(17px,1.5vw,20px); color:var(--fg-dim); max-width:46ch; margin-bottom:36px; line-height:1.58; }
.hero-sub b{ color:var(--fg); font-weight:600; }
.hero-actions{ display:flex; flex-wrap:wrap; gap:14px; align-items:center; }
.hero-meta{ margin-top:42px; display:flex; gap:30px; flex-wrap:wrap; font-family:'IBM Plex Mono',monospace; font-size:12px; letter-spacing:.05em; color:var(--fg-mute); }
.hero-meta span{ display:flex; align-items:center; gap:9px; }
.hero-meta i{ width:6px; height:6px; background:var(--red); transform:rotate(45deg); }

/* portrait */
.portrait{ position:relative; align-self:stretch; min-height:540px; }
.portrait .frame{ position:relative; height:100%; overflow:hidden; background:linear-gradient(180deg,#e9e7e4,#d7d3cd); box-shadow:0 46px 90px -34px rgba(0,0,0,.75); }
.portrait .frame img{ width:100%; height:100%; object-fit:cover; object-position:center top; transition:transform 1.1s var(--ease-out); will-change:transform; }
.portrait:hover .frame img{ transform:scale(1.045); }
.portrait .block{ position:absolute; right:-16px; bottom:-16px; width:64%; height:58%; background:var(--red); z-index:-1; }
.portrait .edge{ position:absolute; left:-16px; top:-16px; width:42%; height:36%; border:1px solid var(--line-2); z-index:-1; }
.portrait .tag{
  position:absolute; left:0; top:38px; transform:translateX(-26%);
  background:var(--ink-900); border:1px solid var(--line-2);
  padding:11px 16px; font-family:'IBM Plex Mono',monospace; font-size:10.5px; letter-spacing:.16em;
  text-transform:uppercase; color:var(--fg); line-height:1.5;
}
.portrait .tag b{ color:var(--red-on-dark); font-weight:600; }

/* ============================================================
   MARQUEE (dark bridge)
   ============================================================ */
.marquee{ overflow:hidden; white-space:nowrap; padding-block:24px; border-block:1px solid var(--line); background:var(--panel); }
.marquee-track{ display:inline-flex; animation:scroll 34s linear infinite; will-change:transform; }
.marquee:hover .marquee-track{ animation-play-state:paused; }
.marquee-track span{
  font-family:'Archivo',system-ui,sans-serif; font-weight:600;
  font-size:clamp(22px,3vw,40px); color:var(--fg);
  padding-inline:34px; display:inline-flex; align-items:center; gap:34px; letter-spacing:-.01em;
}
.marquee-track span em{ color:var(--red-on-dark); font-style:italic; }
.marquee-track .sep{ color:var(--red); font-family:'Archivo'; font-size:.36em; transform:translateY(-.2em); }
@keyframes scroll{ to{ transform:translateX(-50%); } }

/* ============================================================
   SECTION HEAD
   ============================================================ */
.sec-head{ max-width:780px; margin-bottom:clamp(40px,5vw,64px); }
.sec-head.center{ margin-inline:auto; text-align:center; }
.sec-head .kicker{ margin-bottom:22px; }
.sec-head h2{ font-size:clamp(34px,5vw,72px); line-height:1; }
.sec-head p{ margin-top:22px; color:var(--fg-dim); font-size:clamp(16px,1.4vw,19px); line-height:1.58; max-width:60ch; }

/* ============================================================
   STATS (light)
   ============================================================ */
.stats-grid{ display:grid; grid-template-columns:repeat(4,1fr); gap:1px; background:var(--line); border:1px solid var(--line); }
.stat{ background:var(--bg); padding:38px 30px; }
.stat .num{ font-family:'Archivo',system-ui,sans-serif; font-weight:600; font-size:clamp(40px,4.4vw,62px); line-height:1; color:var(--fg); letter-spacing:-.02em; }
.stat .num small{ font-size:.42em; color:var(--red); vertical-align:.55em; margin-left:3px; font-style:italic; }
.stat .lbl{ margin-top:16px; font-size:14px; color:var(--fg-dim); line-height:1.5; }
.stat .src{ margin-top:12px; font-family:'IBM Plex Mono',monospace; font-size:10.5px; color:var(--fg-mute); letter-spacing:.04em; }

/* ============================================================
   ARGUMENT / POV (light)
   ============================================================ */
.argue-grid{ display:grid; grid-template-columns:1fr 1fr; gap:clamp(40px,6vw,88px); align-items:center; }
.argue h2{ font-size:clamp(36px,5.4vw,82px); line-height:.98; }
.argue .body p{ color:var(--fg-dim); margin-bottom:20px; font-size:clamp(16px,1.4vw,19px); }
.argue .body p b{ color:var(--fg); font-weight:600; }
.phrases{ margin-top:30px; border-top:1px solid var(--line); }
.phrases .p{
  padding:20px 0; border-bottom:1px solid var(--line);
  font-family:'Archivo',system-ui,sans-serif; font-weight:600; font-size:clamp(18px,2vw,27px); line-height:1.15;
  display:flex; gap:18px; align-items:baseline; letter-spacing:-.01em;
}
.phrases .p span{ font-family:'IBM Plex Mono',monospace; font-size:12px; color:var(--accent-text); font-weight:600; flex:none; transform:translateY(-.15em); }

/* ============================================================
   AUDIENCE CARDS (light)
   ============================================================ */
.aud-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:18px; }
.aud{ background:var(--panel); border:1px solid var(--line); padding:34px 30px 32px; position:relative; overflow:hidden; transition:border-color .3s, transform .5s var(--ease-out), box-shadow .5s var(--ease-out); }
.aud:hover{ border-color:var(--line-2); transform:translateY(-6px); box-shadow:0 30px 56px -34px rgba(28,22,17,.5); }
.aud::before{ content:""; position:absolute; left:0; top:0; height:3px; width:100%; background:var(--accent); transform:scaleX(0); transform-origin:left; transition:transform .35s var(--ease); }
.aud:hover::before{ transform:scaleX(1); }
.aud .no{ font-family:'IBM Plex Mono',monospace; font-size:12px; color:var(--fg-mute); letter-spacing:.1em; }
.aud h3{ font-family:'Archivo',system-ui,sans-serif; font-weight:600; font-size:clamp(23px,2.3vw,29px); line-height:1.04; margin:16px 0 14px; letter-spacing:-.01em; }
.aud p{ color:var(--fg-dim); font-size:15.5px; line-height:1.56; }

/* ============================================================
   LAMP METHOD (light, with dark closing band)
   ============================================================ */
.lamp-grid{ display:grid; grid-template-columns:repeat(4,1fr); gap:1px; background:var(--line); border:1px solid var(--line); overflow:hidden; }
.lamp-step{ background:var(--bg); padding:36px 28px 40px; transition:background .3s; }
.lamp-step:hover{ background:var(--panel-2); }
.lamp-step .big{
  font-family:'Archivo',system-ui,sans-serif; font-weight:700; font-size:clamp(64px,7vw,108px); line-height:.78;
  color:transparent; -webkit-text-stroke:1px var(--red); transition:color .3s, -webkit-text-stroke-color .3s;
}
.lamp-step:hover .big{ color:var(--red); }
.lamp-step h3{ font-family:'Archivo',system-ui,sans-serif; font-weight:600; font-size:23px; margin:22px 0 12px; letter-spacing:-.01em; }
.lamp-step p{ color:var(--fg-dim); font-size:15px; line-height:1.52; }
.lamp-foot{
  margin-top:32px; padding:clamp(34px,4vw,52px); background:var(--ink-900);
  font-family:'Archivo',system-ui,sans-serif; font-weight:600; font-size:clamp(24px,3.6vw,48px); line-height:1.04;
  color:var(--cream); letter-spacing:-.012em;
}
.lamp-foot em{ color:var(--red-on-dark); font-style:italic; }

/* ============================================================
   OFFERS (light)
   ============================================================ */
.ladder{ display:flex; align-items:center; gap:14px; flex-wrap:wrap; margin-bottom:48px; font-family:'IBM Plex Mono',monospace; font-size:12.5px; letter-spacing:.04em; color:var(--fg-mute); }
.ladder b{ color:var(--fg); font-weight:600; }
.ladder .step{ display:flex; align-items:center; gap:10px; }
.ladder .step .n{ width:26px; height:26px; display:grid; place-items:center; border:1px solid var(--line-2); border-radius:50%; color:var(--accent-text); font-size:11px; }
.ladder .arr{ color:var(--red); }
.offer-list{ display:grid; grid-template-columns:1fr 1fr; gap:18px; }
.offer{ background:var(--panel); border:1px solid var(--line); padding:34px; display:flex; flex-direction:column; transition:border-color .3s, transform .5s var(--ease-out), box-shadow .5s var(--ease-out); }
.offer:hover{ border-color:var(--line-2); transform:translateY(-6px); box-shadow:0 32px 60px -38px rgba(28,22,17,.55); }
.offer.feature{ grid-column:1/-1; border-color:rgba(168,18,42,.35); background:linear-gradient(180deg,rgba(168,18,42,.05),transparent 60%); }
.offer-top{ display:flex; justify-content:space-between; align-items:flex-start; gap:20px; margin-bottom:18px; }
.offer .ribbon{ font-family:'IBM Plex Mono',monospace; font-size:10.5px; letter-spacing:.14em; text-transform:uppercase; color:var(--red); background:rgba(168,18,42,.10); border:1px solid rgba(168,18,42,.3); padding:6px 12px; border-radius:2px; white-space:nowrap; }
.offer h3{ font-family:'Archivo',system-ui,sans-serif; font-weight:600; font-size:clamp(25px,2.6vw,36px); line-height:1; margin-bottom:14px; letter-spacing:-.012em; }
.offer .desc{ color:var(--fg-dim); font-size:16px; line-height:1.56; margin-bottom:22px; max-width:60ch; }
.offer .feats{ list-style:none; display:grid; gap:11px; margin-bottom:24px; }
.offer.feature .feats{ grid-template-columns:1fr 1fr; }
.offer .feats li{ display:flex; gap:11px; font-size:14.5px; color:var(--fg-dim); line-height:1.42; }
.offer .feats li::before{ content:""; flex:none; width:7px; height:7px; background:var(--red); margin-top:6px; transform:rotate(45deg); }
.offer .promise{ font-family:'Archivo',system-ui,sans-serif; font-style:italic; font-size:16px; color:var(--fg); margin-bottom:22px; border-left:2px solid var(--red); padding-left:15px; line-height:1.45; }
.offer .foot{ margin-top:auto; display:flex; align-items:center; justify-content:space-between; gap:16px; flex-wrap:wrap; }
.offer .price{ font-family:'IBM Plex Mono',monospace; font-size:12.5px; color:var(--fg-mute); letter-spacing:.03em; }
.offer .price b{ color:var(--fg); font-size:17px; font-weight:600; }

/* ============================================================
   FOUNDER (dark — drama returns)
   ============================================================ */
.founder-grid{ display:grid; grid-template-columns:.82fr 1.18fr; gap:clamp(36px,6vw,84px); align-items:center; }
.founder-photo{ position:relative; }
.founder-photo .frame{ overflow:hidden; background:linear-gradient(180deg,#e9e7e4,#d7d3cd); box-shadow:0 46px 90px -38px rgba(0,0,0,.8); }
.founder-photo .frame img{ width:100%; object-position:center top; transition:transform 1.1s var(--ease-out); will-change:transform; }
.founder-photo:hover .frame img{ transform:scale(1.045); }
.founder-photo .edge{ position:absolute; right:-16px; top:-16px; width:46%; height:40%; border:1px solid var(--line-2); z-index:-1; }
.founder-photo .badge{ position:absolute; left:-20px; bottom:30px; background:var(--red); color:#fff; padding:20px 24px; max-width:240px; box-shadow:0 24px 46px -18px rgba(168,18,42,.6); }
.founder-photo .badge .t{ font-family:'Archivo',system-ui,sans-serif; font-weight:600; font-size:27px; line-height:1.0; letter-spacing:-.01em; }
.founder-photo .badge .s{ font-size:12px; margin-top:9px; opacity:.94; line-height:1.45; }
.founder h2{ font-size:clamp(34px,4.6vw,64px); line-height:1; margin-bottom:8px; }
.founder .lead{ font-family:'Archivo',system-ui,sans-serif; font-style:italic; font-size:clamp(19px,1.9vw,25px); color:var(--cream); margin:24px 0; line-height:1.4; }
.founder .lead em{ color:var(--red-on-dark); font-style:italic; }
.founder .para{ color:var(--fg-dim); }
.roles{ display:grid; border-top:1px solid var(--line); margin-top:24px; }
.role{ padding:20px 0; border-bottom:1px solid var(--line); display:grid; grid-template-columns:auto 1fr; gap:22px; align-items:baseline; }
.role .r{ font-family:'Archivo',system-ui,sans-serif; font-weight:600; font-style:italic; font-size:clamp(18px,1.8vw,23px); color:var(--red-on-dark); white-space:nowrap; }
.role .d{ color:var(--fg-dim); font-size:15.5px; line-height:1.5; }

/* ============================================================
   INSIGHTS (light)
   ============================================================ */
.ins-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:18px; }
.ins{ background:var(--panel); border:1px solid var(--line); padding:30px; display:flex; flex-direction:column; min-height:280px; transition:border-color .3s, transform .5s var(--ease-out), box-shadow .5s var(--ease-out); }
.ins:hover{ border-color:var(--line-2); transform:translateY(-6px); box-shadow:0 30px 56px -36px rgba(28,22,17,.5); }
.ins .pill{ font-family:'IBM Plex Mono',monospace; font-size:10.5px; letter-spacing:.12em; text-transform:uppercase; color:var(--accent-text); margin-bottom:auto; }
.ins h3{ font-family:'Archivo',system-ui,sans-serif; font-weight:600; font-size:clamp(21px,2vw,27px); line-height:1.06; margin:26px 0 12px; letter-spacing:-.012em; }
.ins p{ color:var(--fg-dim); font-size:14.5px; line-height:1.56; }

/* ============================================================
   SCORECARD (dark, interactive)
   ============================================================ */
.score-card{ background:var(--panel); border:1px solid var(--line-2); overflow:hidden; display:grid; grid-template-columns:1fr 1fr; }
.score-left{ padding:clamp(36px,4vw,56px); border-right:1px solid var(--line); }
.score-left h2{ font-size:clamp(30px,3.6vw,50px); line-height:1; margin:20px 0; }
.score-left p{ color:var(--fg-dim); font-size:16px; line-height:1.56; margin-bottom:12px; }
.score-left .list{ list-style:none; margin-top:22px; display:grid; gap:12px; }
.score-left .list li{ display:flex; gap:11px; font-size:14.5px; color:var(--fg-dim); }
.score-left .list li::before{ content:""; flex:none; width:7px; height:7px; background:var(--red); margin-top:7px; transform:rotate(45deg); }
.score-right{ padding:clamp(36px,4vw,56px); display:flex; flex-direction:column; }
.q-label{ font-family:'IBM Plex Mono',monospace; font-size:11.5px; letter-spacing:.1em; text-transform:uppercase; color:var(--fg-mute); margin-bottom:18px; display:flex; justify-content:space-between; }
.q-text{ font-family:'Archivo',system-ui,sans-serif; font-weight:600; font-size:clamp(20px,2.1vw,27px); line-height:1.18; margin-bottom:26px; min-height:2.5em; letter-spacing:-.01em; }
.q-opts{ display:flex; flex-direction:column; gap:12px; margin-bottom:28px; }
.q-opt{ text-align:left; background:var(--panel-2); border:1px solid var(--line); color:var(--fg-dim); padding:15px 18px; border-radius:2px; cursor:pointer; font-size:15px; font-family:inherit; transition:.2s; display:flex; align-items:center; gap:12px; }
.q-opt:hover{ border-color:var(--line-2); color:var(--fg); }
.q-opt .box{ width:18px; height:18px; border:1px solid var(--line-2); border-radius:50%; flex:none; transition:.2s; }
.q-opt.sel{ border-color:var(--red); color:var(--fg); background:rgba(168,18,42,.10); }
.q-opt.sel .box{ background:var(--red); border-color:var(--red); box-shadow:inset 0 0 0 3px var(--panel); }
.q-progress{ margin-top:auto; height:3px; background:var(--line); border-radius:3px; overflow:hidden; }
.q-progress span{ display:block; height:100%; background:var(--red); width:0; transition:width .4s var(--ease); }
.score-result{ display:none; flex-direction:column; justify-content:center; height:100%; }
.score-result.show{ display:flex; }
.score-result .rnum{ font-family:'Archivo',system-ui,sans-serif; font-weight:700; font-size:clamp(68px,9vw,116px); line-height:.82; color:var(--red-on-dark); }
.score-result .rnum small{ font-size:.3em; color:var(--fg-dim); font-style:italic; }
.score-result .rtitle{ font-family:'Archivo',system-ui,sans-serif; font-weight:600; font-size:clamp(24px,2.6vw,34px); margin:18px 0 12px; line-height:1.04; }
.score-result .rdesc{ color:var(--fg-dim); font-size:16px; line-height:1.56; margin-bottom:28px; }
.score-result .restart{ align-self:flex-start; }
.q-stage.hide{ display:none; }

/* ============================================================
   CTA (oxblood band)
   ============================================================ */
.cta{ background:var(--red-deep); color:#fff; text-align:center; position:relative; overflow:hidden; }
.cta::before{ content:""; position:absolute; inset:0; background:radial-gradient(80% 120% at 50% -10%, rgba(255,255,255,.10), transparent 60%); pointer-events:none; }
.cta h2{ font-family:'Archivo',system-ui,sans-serif; font-weight:700; font-size:clamp(40px,6.6vw,98px); line-height:.96; letter-spacing:-.015em; position:relative; }
.cta h2 em{ font-style:italic; color:#fff; opacity:.92; }
.cta p{ max-width:48ch; margin:26px auto 36px; font-size:clamp(17px,1.6vw,21px); opacity:.94; line-height:1.5; position:relative; }
.cta .btn-light{ background:#fff; color:var(--red-deep); font-weight:700; position:relative; }
.cta .btn-light:hover{ transform:translateY(-2px); background:var(--ink-900); color:#fff; }

/* ============================================================
   FOOTER (dark)
   ============================================================ */
.footer{ padding-block:clamp(56px,7vw,88px) 38px; }
.foot-top{ display:grid; grid-template-columns:1.5fr 1fr 1fr; gap:40px; padding-bottom:46px; border-bottom:1px solid var(--line); }
.foot-brand{ font-family:'Archivo',system-ui,sans-serif; font-weight:700; font-size:clamp(36px,5vw,62px); line-height:.92; letter-spacing:-.012em; }
.foot-brand .red{ color:var(--red-on-dark); }
.foot-brand p{ font-family:'Archivo'; font-size:15px; color:var(--fg-dim); max-width:40ch; margin-top:18px; line-height:1.56; font-weight:400; }
.foot-col h4{ font-family:'IBM Plex Mono',monospace; font-size:11.5px; letter-spacing:.12em; text-transform:uppercase; color:var(--fg-mute); margin-bottom:18px; }
.foot-col ul{ list-style:none; display:flex; flex-direction:column; gap:12px; }
.foot-col a{ color:var(--fg-dim); font-size:15px; transition:color .2s; }
.foot-col a:hover{ color:var(--red-on-dark); }
.foot-bot{ display:flex; justify-content:space-between; align-items:center; gap:20px; padding-top:26px; flex-wrap:wrap; font-family:'IBM Plex Mono',monospace; font-size:11.5px; color:var(--fg-mute); letter-spacing:.03em; }

/* ============================================================
   REVEAL
   Visible by DEFAULT. The hidden→animate behaviour only turns on
   when JS has feature-detected that animations actually run
   (adds .do-reveal to <html>). If anything fails, content shows.
   ============================================================ */
.do-reveal .reveal{ opacity:0; transform:translateY(28px) scale(.992); transition:opacity .85s var(--ease-out), transform .85s var(--ease-out); will-change:opacity,transform; }
.do-reveal .reveal.in{ opacity:1; transform:none; }
.do-reveal .reveal[data-d="1"]{ transition-delay:.09s; }
.do-reveal .reveal[data-d="2"]{ transition-delay:.18s; }
.do-reveal .reveal[data-d="3"]{ transition-delay:.27s; }
.do-reveal .reveal[data-d="4"]{ transition-delay:.36s; }
@media (prefers-reduced-motion:reduce){
  .do-reveal .reveal{ opacity:1; transform:none; transition:none; }
  .marquee-track{ animation:none; }
}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width:1080px){
  .stats-grid{ grid-template-columns:repeat(2,1fr); }
  .lamp-grid{ grid-template-columns:repeat(2,1fr); }
  .offer.feature .feats{ grid-template-columns:1fr; }
}
@media (max-width:1024px){
  .nav-links{ display:none; }
  .nav-links.open{ display:flex; position:absolute; top:100%; left:0; right:0; flex-direction:column; gap:0; background:var(--ink-900); color:var(--cream); border-bottom:1px solid rgba(246,239,228,.12); padding:10px var(--gut) 24px; }
  .nav.scrolled .nav-links.open{ background:var(--bone); color:var(--ink); }
  .nav-links.open a{ padding:16px 0; border-bottom:1px solid var(--line); font-size:14px; opacity:.9; }
  .burger{ display:flex; }
  .nav .nav-cta .btn-line{ display:none; }
}
@media (max-width:900px){
  .hero-grid{ grid-template-columns:1fr; gap:42px; }
  .portrait{ min-height:auto; order:-1; max-width:460px; }
  .portrait .frame{ aspect-ratio:4/5; }
  .argue-grid{ grid-template-columns:1fr; gap:30px; }
  .aud-grid, .ins-grid{ grid-template-columns:1fr; }
  .offer-list{ grid-template-columns:1fr; }
  .founder-grid{ grid-template-columns:1fr; gap:46px; }
  .founder-photo{ max-width:440px; }
  .score-card{ grid-template-columns:1fr; }
  .score-left{ border-right:0; border-bottom:1px solid var(--line); }
  .foot-top{ grid-template-columns:1fr 1fr; }
}
@media (max-width:560px){
  body{ font-size:16px; }
  .stats-grid, .lamp-grid, .foot-top{ grid-template-columns:1fr; }
  .hero-meta{ gap:14px; }
  .role{ grid-template-columns:1fr; gap:6px; }
  .portrait .tag{ transform:none; }
}

/* ---------------- Archivo heading tuning (clarity + impact) ---------------- */
.stat .num{ font-weight:800; letter-spacing:-.02em; }
.foot-brand,.cta h2,.lamp-step .big{ font-weight:800; }
.aud h3,.offer h3,.ins h3,.lamp-step h3,.q-text,.marquee-track span{ font-weight:700; letter-spacing:-.015em; }
.stat .num small,.aud h3,.ins h3{ letter-spacing:-.01em; }